Lipid Lunacy

"The book that ends food addiction & puts YOU back in control of your eating".

Available in paperback and eBook worldwide through Amazon:

The Million Dollar Question

Zoe Harcombe

You are part of the multi billion dollar slimming industry.

You have probably tried all the diets under the sun, including starvation, in your attempt to be slim.

You have almost certainly lost pounds over time and put pounds back on.

You probably don’t even enjoy eating and yet you don’t seem able to stop.

You feel out of control with food.

You may even have considered life-threatening surgery to remove fat or to stop yourself eating.

More than anything in the world you want to lose weight and reach and maintain your goal weight.

So why, why, Why do you overeat? When all you want is to be slim

I set out to answer this question when I felt addicted to food, as a student at Cambridge University.

During my 20’s I discovered three very common medical conditions, which cause insatiable food cravings. When I pieced together the jigsaw, I discovered that traditional dieting (trying to eat less and/or do more) was one of the main causes of the three conditions and that the overlap in symptoms was as astonishing as the commonality in causation. Furthermore, analysing how to overcome each condition led to the realisation that there is a ‘perfect diet’ for all three. This became Phase 1 of The Harcombe Diet, as it has become known. This diet and the three conditions were first presented in my 2004 book: Why do you overeat? When all you want is to be slim.

In short – if you try to eat less and/or do more, you will turn into a food addict and gain weight over time. If you follow my advice, you will eat better, not less. You need never be hungry again and you will lose weight as you gain health.

Heard enough and want the next step?

To buy one of my books, just click on the image in the right hand column and you can order direct with Amazon as a paperback or Kindle eBook

How can “Why do you overeat?”… help you?

It will answer this million-dollar question and many more. Questions like:
– Why have your diets failed so many times before?
– Why will this healthy diet let you succeed this time?
– You will lose weight with this diet, but how much?
– How is this diet different from others?

It will tell you the one thing that you are doing, which you can stop immediately, that is causing your overeating. It will tell you the three conditions, from which you are probably suffering that cause insatiable food cravings. It will tell you how you got these conditions, how they cause food cravings and how you can overcome these food cravings. It will tell you how you can free yourself from food cravings and food addiction. It will tell you how you can use the willpower that you absolutely do have to get slim and stay slim. It will tell you the key attributes of a successful diet and explain why your diet has failed before and why you will succeed this time.

The answers to all these questions, plus many more, are contained in my first book, Why Do You Overeat? When all you want is to be slim. The book is for anyone who wants to lose weight. It is especially for those who want to lose weight so desperately they can’t think what they would like more than this. It is for anyone who has ever dieted, lost weight, put weight back on or put more back on than they first lost! It is for anyone who has food cravings or feels that they have a food addiction in some way. In short this book is for anyone who can’t understand why they overeat when all they want is to be slim.


Where could you be if you choose this path?

Why do you overeat? will show you a way out of the cycle of overeating and out of the binge/starve cycle that so many of us get into. I know that the reason I used to overeat is because I had food cravings that had to be experienced to be believed (but then I’m sure most of you know what I’m talking about). I now understand where the food cravings come from and how to overcome them. I know that only when I am free from food cravings can I control and really enjoy my eating.

I weigh 8 stone which is 112 pounds (I’m 5’2”) and have been at this weight for over 15 years. I enjoy eating in a way I could never have dreamt of. I am no longer afraid of, or out of control with, food. I eat chocolate (not confectionery) daily and indulge in Haagen-Dazs ice cream when I want to. I eat the same portions as my husband, who is almost double my size. (He is also at his natural weight after previously being overweight). The most common thing that friends and colleagues ever say to me is “how can you possibly eat so much and stay so slim?” This book will tell you how.

Some diet books will promise that you can eat what you like, when you like and be the size you like and you know that is nonsense. This book has three eating phases – the first will set you on the road to being free from food addiction. In many cases, if not most, this can take fewer than five days. The second phase is followed for as long as you want to lose weight. You will have just three ‘rules’ about what you can and can’t eat but you will not be limited in the amount you eat and you will not go hungry. The third phase is where you’ll stay at your ideal weight for life whilst eating anything you want almost as often as you want!

I have thought a great deal about what makes a diet workable and practical. My diet is intended to be followed easily by business executives, busy parents, students and anyone else keen to lose weight. You will be able to eat what you want almost when you want. I will show you how to make sure that food cravings don’t return, you will know how much you can have of what you want and how often and you may actually find that many of the foods you crave like an addict right now hold no interest for you in little more than five days.

I feel desperately sorry for every overweight person who is still trying to fight food cravings on a daily, sometimes hourly, basis when they would give anything to be slim. I want to share the way out with you. I want to help you answer the question:

Why do you overeat? When all you want is to be slim

by Zoë Harcombe